Professional Chinese Tourism Translation Service to Boost Your Revenue in 2024

Recently updated on January 11th, 2024 at 08:40 pm

Globalization, like any other industry, also affects tourism. Travelling and tourism are some of the popular domains with reaping benefits. Savvy travel companies know that the best way to win the business is to communicate with travelers in their native language. It’s also one of the quickest ways to build international brand awareness. If your business is targeting Chinese tourists, the first and foremost important step is hiring a professional tourism translation service provider who can guarantee the best Chinese translation.

In this article, we’ll review:

Table of Contents

• Why is Translation Important in Tourism Sector?
• The Importance of Chinese Tourism Translation Service
• Challenges of Chinese Tourism Translation Service
• Professional Chinese Tourism Translation Service by Chinese Copywriter
  • Website Localization Service
  • Marketing Materials Translation
  • Tourism Translation Service for Restaurants and Hotels
• English-Chinese Glossary of Tourism Terms
• Frequently Asked Questions

To get prepared for their trips, Chinese travelers usually search first for information and activities presented in their language. This means that hotels, travel agencies, airports, and restaurants all need to provide their documentation in Chinese to expand their business with clear and effective messages. For tourism, it’s particularly important to adapt communication to the specific characteristics of the target audience.

Why is Translation Important in Tourism Sector?

Providing travel guides, websites, maps, menus, brochures in the native language of the tourists help them make informed decisions while planning their trip. In addition, it makes them feel welcomed and it’s more likely that they would come to eat or stay at your establishment.

The Importance of Chinese Tourism Translation Service

Chinese travelers are the biggest spenders in the world. The US Travel Association noted in its own report that Chinese visitors spent roughly USD 7,200 per person in the US, much more than visitors from other nations. According to another survey by Hotel.com, for 9% of Chinese tourists, having travel and tourism guides available in Chinese is the single most important service they expect from their hotels, while 7% mentioned a Chinese language hotel website as an essential service.

Smart and wealthy tourists are always seeking new destinations. If you plan to promote your company, travel, and leisure services, translating all travel data into Chinese increases your chance to succeed.

Well-translated travel and tourism documents can do wonders for a travel agency. if you own a restaurant or a hotel in a region that is highly populated with visitors, expats, or foreigners, it is crucial to have all of your documents translated to the major languages. It is a small investment for a significant boost in customer experience, satisfaction, which ultimately drives profits and improves your reputation.

Challenges of Chinese Tourism Translation Service

The challenge of Chinese tourism translation is that it is really nuanced. When it comes to professional Chinese tourism translation service, there are so many aspects to be taken into account. There are vast cultural differences between countries that only locals and native translators can notice. They will bring their cultural sensitivity into their translation to make it as sounds as natural as possible. Things that may seem normal in your country can turn out to be offensive in your customers’ country. That’s not to mention the non-linguistic differences such as date format, currency, measurement system, and sometimes even color, all of which have to be taken into consideration by a professional tourism translation team.

Professional Chinese Tourism Translation Service by Chinese Copywriter

Understanding the huge demand for high-quality Chinese translations in the Tourism and Hospitality industry, we have developed a team of cultural experts to help you. Most of our team is also well-traveled, being knowledgeable on how to transmit character and culture in your texts and on the importance of it. Your tourism translation project will be delivered without cultural errors, reflecting the hospitality of your company, ready for your Chinese customers to enjoy.

Whether it is a website, a listing, hotel print-outs, menus, brochures, or anything else, we are here to help.

Website Localization Service

Tourism is a truly “global” industry that must always reach out to international users, customers and travelers. Statistics show that more than 80% of customers agree that they prefer browsing and reading about their favorite tour, hotel, and travel destination in their native language. That alone is enough reason for hotel websites and tour websites to localize their platforms to the languages that their customers speak. Not only will this boost customer satisfaction, but also opens up huge opportunities to reach and connect with customers that otherwise wouldn’t have bothered with your business due to language differences. 

Marketing Materials Translation

Marketing is a big part of tourism. Customers need to know about the places they can visit and what experience they can expect to go through there. And of course, they want to read it in their native language. Instead of having to constantly translate everything on the go and feeling “lost” in a country where nobody understands what they say, tourists can easily navigate around when they have a guide, a map, or a travel brochure written in their native language.

In tourism sector, the challenge of translating marketing materials into Chinese is about preserving its original “personality”. The writer of the content has spent a lot of time and effort to convey a lot of cultural nuances in their copy, and it’s up to the translators to respect and effectively adapt their masterfully written copy to the languages of foreign readers. And of course, the translators have to be aware of cultural offenses and remove all of them if necessary. The final goal is to still retain the original style and “feel” while still making everything relatable and understandable to the readers.

This is not at all an easy task. Only a translator with copywriting experience and cultural sensitivity can take on this task and accomplish it. It can be hard to find someone with such a high level of skills. However, if you are a travel agency seeking to establish a multi-country presence, you will need to find a professional tourism translator.

Tourism Translation Service for Restaurants and Hotels

When traveling to a foreign country, it is a must to try out the cuisine there. It is not just about enjoying the food, but also about enjoying the culture, lifestyle, and the people there. It is a once-in-a-lifetime experience that all travelers should try. Understanding this demand, hotels, and restaurants in regions with a developed tourism industry always want to achieve customer satisfaction by offering amazing foods and drinks to their customers.

However, language differences can be quite a hindrance to that goal. It is not simple to translate these documents. Some niche has a very distinct and unique terminology. A tourism and hospitality translator is required to have a unique set of vocabulary for the niche they translate, and it is not easy to develop that kind of vocabulary if they haven’t worked in the industry for at least a few years.

English-Chinese Glossary of Tourism Terms

The following is a brief list of commonly used tourism terms.

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