Recently updated on February 21st, 2024 at 08:18 pm
Fashion transcends borders and languages.
The fashion industry is a complex field with a range of audiences, from consumers to partners to the press. When expanding into the Chinese market, it’s important to convey your brand’s voice in a way that resonates with the audience in their own language.
This is why fashion translation services for Chinese market require accuracy, but also creativity and a deep understanding of the industry.
Why Do You Need Fashion Translation Services for Chinese Market?
Chinese consumers are heavy spenders when it comes to western brands like luxury goods, from clothes to bags and accessories.
For example, by 2020, 75% of luxury goods sales are expected to be by Chinese consumers with at least half of these sales being outside of China.
Therefore, if you want to be able to exploit this growth, a professional fashion translation services for Chinese market is essential.
3 Effective Tips for Chinese Fashion Translation
China remains one of the largest markets in fashion and luxury goods. So, for your translation and localization strategies, always diversify your channels and content.
#1 Target Young Affluent Consumers
The young affluent consumers born in the post-’80s and ’90s – these are the drivers of growth when it comes to buying luxury goods. They’re not just after brands, but that is important, too. But they’re more after the value and trust the recommendations of their circle of influence.
#2 Combining Offline and Online Retailing
Just because China has the biggest number of internet users, it doesn’t mean that everything is a done deal online. When it comes to buying luxury goods and high fashion brands, they still want to buy in-stores. But you can use digital marketing for brand exposure and engagement, but still, don’t rely heavily on your sales from online channels.
#3 Develop an Effective Localization Strategy
Increasing number of Chinese tourists traveling overseas – the outbound tourism is constantly increasing, and surely more customers are coming in stores in your home country, so make sure you have a good localization strategy not just for your operations in China but also at home.
Chinese Copywriter’s Fashion Translation Services for Chinese Market
Using fashion translation services for Chinese market to promote your fashion projects is highly recommended as fashion is an international and fast-paced industry that requires regular communications among your organization, suppliers, customers, and the media.
Types of Fashion Content We Translate
Chinese Copywriter has a team of native translators with a solid background in fashion to provide you with high-quality translations for a wide range of fashion content.
- Press releases
- Newsletters
- Advertising campaigns
- Product catalog content
- Fashion website content
- Fashion magazine articles
- Marketing brochures
- Fashion SEO content
- Clothing & apparel product descriptions
- Fashion blog posts
When it comes to explaining the goods on offer, correctly translated product descriptions are pivotal to a sale. This includes not just the translated language but also the localized message. For example, adapting units of measurement and pricing conventions.
💡Another important part of fashion translation services for Chinese market is fashion website localization and optimization. Your brand’s website is a great outlet to sell your product in international markets. Optimizing your website for local search engine rankings is hence a major key to reaching these consumers.
💡Apart from the above, don’t forget the translation of fashion magazines. Everyone knows the power of an article for your brand in a reputable fashion magazine. Having the message in the article tuned for the target audience is essential.
Expert Native Chinese Translators in the Fashion Industry
Using a rigorous recruitment process, we ensure that our fashion translators consistently deliver high-quality work at the best turnaround times.
Our skilled native Chinese translators possess both the technical knowledge to translate product descriptions as well as the talent to create engaging multilingual fashion articles. Unlike traditional agencies, we have adapted our tools to make it possible to order translation 24/7 in the format that suits your business.
Are you looking for fashion translation services for Chinese market? Send us an inquiry and get an accurate quotation within 30 minutes.
Frequently Asked Questions
What are the most popular luxury fashion brands in China in 2023?
1. Givenchy
2. Dior
3. Prada
4. GUERLAIN
5. Fendi
6. Chanel
7. Versace
8. Gucci
9. Hermes
10. Louis Vuitton
How big is the fashion industry in China?
In November 2023, the retail trade revenue of clothing, shoes, hats, and knitwear in China amounted to around 150.3 billion yuan, according to Statista.
What are the largest apparel and footwear markets in the world?
Here’re the five markets with the largest market size in 2023:
1. China
2. USA
3. United Kingdom
4. Germany
5. Japan
What are the key considerations for fashion translation in China?
The key considerations of fashion translation services for Chinese market include cultural relevance, accuracy, tone, and the legal requirements for fashion labels in China, etc.
Translation Manager
Eva has 6 years of experience working as a News Editor and 5 years as a freelance copywriter. She holds a bachelor’s degree in English from the Guangdong University of Foreign Studies and a master’s degree in applied Linguistics from the University of Melbourne.