Recently updated on January 12th, 2024 at 10:03 am
A great product description is indispensable for an enjoyable, memorable online shopping experience as buyers can’t use their four senses to determine whether the product is what they want when shopping online. And your buyers do have to read and depend on the information you give them to decide if they’re ready to buy. That’s where product description writing services step up to help. If your eCommerce store needs the touch of professional product description copywriters, our incredible team is here to properly optimize every one of your product pages and help take your conversion rate to the next level with our top-rated product description writing services.
In this article, we’ll review:
Table of Contents
- What’s a Product Description?
- Why is Product Description Important?
- Why Do You Need Product Description Writing Services?
- What Makes a Good Product Description?
- Product Description Writing Services by Chinese Copywriter
- Frequently Asked Questions
What’s a Product Description?
A product description is a piece of marketing material that conveys a product’s value proposition to potential customers. Product descriptions usually include critical information about the product, such as specifications, features, benefits, and instructions for use. Product descriptions also feature a service’s processes and procedures, and likely include service clauses or warnings. Prices and payment terms are also included to avoid misunderstands and encourage prompt decisions. Product descriptions are useful tools to communicate a product’s value proposition and generate sales.
Why is Product Description Important?
A product description can make or break a sale. It can make a huge impact on a purchase decision, and that’s why a product description is an indispensable part of an effective copywriting strategy. Great product content augments your customer’s shopping experience with a visual appeal and product feel that drives them towards purchase. They enhance your customer experience by listing the details needed to make an informed buying decision and help your item stand out from those sold by your competitors.
You’ve put in a lot of hard work developing great products or services; make sure you don’t lose business because of poorly written product descriptions.
Why Do You Need Product Description Writing Services?
Writing product descriptions can be time-consuming and needs expert skills that come with experience. That’s why outsourcing product description writing services is a smart move, especially if you have thousands of products.
By outsourcing the project to a professional product description writing services provider like Chinese Copywriter, you can avail the expertise of our eCommerce specialists to plan and execute a wide variety of eCommerce initiatives that maximize performance in a cost-effective way.
What Makes a Good Product Description?
A good product description usually contains several key elements.
Benefits, not Features
Providing product specs is necessary when you’re selling online. Buyers rely on the information you provide to make an informed buying decision. However, most buyers aren’t really interested in features. They want to know how a product will benefit them. We write product descriptions that turn features into benefits.
Know Your Target Audience
Knowing buyer personas will dictate which features and benefits your description requires. Who is the person reading your product descriptions and what are their interests? Why would they be excited about your product? What features and benefits interest this person the most? Communicate what your customer needs to know about the product and how it can help them so you can make the sale.
SEO Optimized
Ranking for the relevant keyword can drive your business miles ahead of your competition. That’s why every single product copy that you publish must be specifically and strategically optimized for search engines. By optimizing your content, you make it easier for search engines to rank your site properly. The more visible you are, the better you rank, and the greater the odds of boosting your sales.
Persuasive Copy
Your product description copy must be built to convert. Whatever you are selling, maintaining a high conversion rate is crucial to your business success. To trigger a sale, you need to make an emotional connection with a buyer. Our Chinese product description writing services carefully use powerful words to elevate your product’s emotional connection with a buyer. We convey your product story in a compelling way to attract your buyer’s attention.
Powerful CTA
Our product descriptions include clear and concise call-to-actions with words that can move customers into action.
Product Description Writing Services by Chinese Copywriter
Chinese Copywriter specializes in working with large eCommerce websites that order thousands of product descriptions each month on our platform. Our experienced team is experienced in writing product descriptions and can create quality content that will do wonders for your store.
Every single product copy is fresh and exclusively written to inspire the audience and steer them towards the buying decision.
Frequently Asked Questions
Why can’t I use the manufacturer’s product descriptions?
Google can penalize sites that use duplicate content extensively. With copied content, the chance is slim that your products would be ranked on the first page of the search results. In addition, there is no consistency in terms of brand voice.
Do you write Tmall product descriptions?
Yes, we do. We understand how to optimize Taobao and Tmall product descriptions for conversions, and we’re very familiar with essential Baidu SEO principles to ensure your products are listed high in their results.
Do you write JD product descriptions?
Yes, we’ve written thousands of product descriptions for JD stores over the years.
Do you write product descriptions with SEO in mind?
Yes. Our product description writers understand the importance of SEO writing for product descriptions. They incorporate keywords, interlinking strategies, and other best practices into the product descriptions.
What is Chinese product description writing?
Chinese product description writing refers to the creation of written content in Chinese to describe products, their features, and benefits, in order to persuade customers to make a purchase.
Who needs Chinese product description writing services?
Businesses that want to market products to Chinese-speaking audiences, such as those in mainland China, Hong Kong or Taiwan, may benefit from Chinese product description writing services.
Can you help with SEO for Chinese product description writing?
Yes, we can help with SEO for Chinese product description writing by using relevant keywords, meta tags, and link building to improve the visibility of your website and increase traffic.
What types of products can be described through Chinese product description writing services?
Chinese product description writing services can be used to describe a wide range of products, including consumer goods, electronics, fashion, and more.
Digital Entrepreneur and Co-Founder of Chinese Copywriter
Having lived and worked in Europe for 6 years, Ting returned to her hometown Guangzhou with the mission to help international businesses succeed in the Chinese market. With 15 years of marketing / web design background, Ting has proven records of digital marketing successes in China. Ting has been featured on diverse mainstream medias in China, including Southern TV, Sina News, Toutiao News, GRT News, etc.